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Research papers

Semiotics of behaviour change

Much discussion about the future of qualitative research has been concerned with our ability to immerse ourselves in the world of the individual, understanding the stories and narratives that underlie beliefs and attitudes. This paper argues for the...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Amrita Sood, Simon Pulman-Jones
Company: GfK
September 15, 2010
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Citation

Sood and Pulman-Jones (2010a, September 15). Semiotics of behaviour change. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/semiotics-of-behaviour-change


Research papers

Flood warning

How can traditional research techniques accurately, yet sensitively and dispassionately capture the impact of a traumatic event on the lives of ordinary people? How do you begin to disentangle a complex, unique and emotionally charged natural...

Catalogue: Congress 2008: Frontiers
Authors: Krishan Lathigra, Philippa Makepeace, Amrita Sood
Company: GfK
September 26, 2008
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Citation

Lathigra, Makepeace and Sood (2008a, September 26). Flood warning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/flood-warning